When we asked you two years ago, every other person said they keep their phone for two years before buying a new one. Last week we asked the same thing, but got a very different answer. The two-year upgrade cycle is still quite popular, 1 in 3 practice it, but it ended up in second place by the slimmest margin. Most people now hope to keep their phone for three years. It seems that once you find a phone you are happy with, there’s no strong urge to pay more money for the latest and greatest. Part of that is due to rising prices, smartphone trends play a part in it as well (many are still...
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Weekly poll results: the upgrade cycle extends as people keep their old phones longer
![Weekly poll results: the upgrade cycle extends as people keep their old phones longer]()
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July 11, 2020
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