The President of HTC Taiwan, Darren Chen, announced that the company will adopt a new strategy for 2019 in an attempt to grow its market share and improve its profitability. The plan is to focus on high end and mid-range phones. Don't get too excited, though, this includes extending the lifecycle of the HTC U12+ and other U12 models into next year. The recently-launched 128GB version of the HTC U12 life has been selling well, Chen says. As for the mid range, HTC apparently considers the Desire 12s - a phone with a Snapdragon 435 chipset - "mid range". The company is hoping that this...
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HTC will focus on flagships and mid-rangers in 2019
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December 18, 2018
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